Our main challenge was to transform the old one-page website into a comprehensive platform that caters to businesses of all sizes. From single store operators to large franchises, we needed to create a website that would be relevant and appealing to them all. To achieve this, we had to conduct a detailed analysis of various business types and tailor our design and content accordingly.
An essential objective of the new website was to effectively communicate the wide range of products and services our client offers. This required us to thoroughly explore and identify the unique selling points of each offering. With this information, we crafted persuasive messaging and captivating visuals that would effectively showcase the features and benefits to our target audience.
Alongside these primary goals, we also considered crucial factors like search engine optimization, user experience, and accessibility. We ensured that the site was optimized with relevant keywords and had a well-structured layout that made navigation effortless for users.