For this project, the Flashpoint team wanted the site to remain in WordPress CMS to take advantage of the new drag-and-drop editor functionality by implementing a custom theme that can be easily leveraged by the Flashpoint marketing team to create new pages and add new resource content as needed, without complex coding requirements.
The site needed to leverage Pardot forms for capturing leads from content downloads and demo requests. Additional marketing tools required the addition of scripts for tracking site visitors. Google Tag Manager was also necessary to ensure that the new site was measured and tracked.