Website Design
Revamping Piper Companies' Website: Increasing Performance and Reach
Project Details
Piper Companies came to Beacon Digital needing a full website redesign, updated brand guide, and collateral to support the company's upcoming annual sales event. Their existing website was built in Wordpress but had low engagement, lacked much visibility in search, and was poorly optimized for mobile use. Piper was looking for significant performance increases as a result of the website redesign.
What we did:
- Developed a creative brief, mood boards
- Reworked the site architecture
- Audited existing site content
- Crafted wireframes of all page types
- Designed custom, responsive web pages
- Built a new website on Wordpress
- Optimized for desktop, tablet, and phone
Client
Piper Companies is a niche human capital solutions and consulting firm specializing in the deployment of best-in-class services and staffing solutions
Deliverables
Wireframes, website design and development, UI Kit, SEO research, email templates, sales event logo, sales event collateral, ongoing website maintenance
The Challenge
Piper Companies goal was to redesign their website to better reach prospective clients and educate them about the wide array of industries they served. Piper’s previous site was launched in 2014, and the team felt it no longer reflected who they are as a company and the services they offer. Beacon Digital worked with Piper to completely revamp their web presence to more accurately represent Piper’s work environment and 9+ years of expertise.
Color Palette
Typography
Website Video Intro
Website page design preview
The Results
Piper now has an easy to navigate and updated site that accurately conveys the Piper way of life, their unique perspective and their expertise. With a bright, clean, yet sophisticated, new look and feel, they’ll be able to stand out as the elite staffing and human capital solutions firm and continue providing thought leadership that grows their reputation and reach.
Year Over Year:
7X
INCREASE IN form submissions
28%
Reduction in page load time
50%
increase in time-on-page
95%
increase in overall site traffic
9.5%
increase in organic traffic
