Understanding the Cyber Security Keyword Marketplace
Our new keyword index includes exclusive access to original research and unique insights derived from analyzing click costs and search volumes for more than 40 cybersecurity-related search terms in the US and UK.
Download our report and start using insights to drive your marketing strategy forward (get a visual preview here!):
- Competition drives keyword costs. Search volume doesn’t.
- Short-term cost spikes and declines.
- Impact of cyber attacks on the keyword marketplace.
- The growing interest in cybersecurity ≠ increased costs.
- Rising competition: volume and cost correlation.
- Declining search volume and costs.
- Price sensitivity among cyber security customers.