Website Design & Development

Growth-Driven Design

Have you heard of it? If not, it's time for an introduction.

Traditional web design is broken. Unreliable and inconsistent results during a website redesign have long been a headache in the digital marketing space. You're never really sure how effective your new site will be. Plus, time and financial resources limit the ability to go back and make changes. We believe in working smarter and adopting a process that eases the challenges of the traditional web design approach. Say hello to the Growth Driven Design Methodology. We may not have invented it, but your entire BDM team is certified in and practices this highly effective data-driven web design process daily. By investing in Growth Driven Design, you're investing in the growth of your business.

The Growth-Driven Design Methodology is made up of a three key steps: Strategy, Launch Pad and Continuous Improvement. 

Strategy

Successful websites begin with a focused growth strategy. The goal of the strategy phase is to understand your audience and how the website can help solve their problems.

Together, we'll develop fictional representations of the ideal customer, also known as Buyer Personas, a key compenent in the growth driven process. Buyer Personas help guide the content, messaging and design of the site. Once we know who our ideal customers are, we'll perform an audit of your current site and analytics to determine how users get to your site, how they interact with it and why they're dropping off. We'll also conduct research to pin point WHY users are coming to your site — what are they hoping to do once they get there and what are their pain points? How can we improve their experience?

The last stage of the strategy phase is to develop a wish list of everything we want to improve that we believe will increase the impact of the site. One of the biggest differentiators between growth driven design and traditional web design is that we're not going to try to do everything at once. We'll start with an 80/20 wishlist, choosing the 20% of our wishlist that will make 80% of the impact. What are the must-haves vs nice-to-haves? What do we need to have done for the launch vs items we can implement in future months?

Launch Pad

The goal of a launch pad website is not perfection; it's not your final product. Its goal is to quickly build a website that looks and performs better than what you have today. Within days of launch, we begin to collect user data and validate if our assumptions in the strategy phase were correct or if we need to make optimizations.

Continuous Improvement

In traditional web design, we spend months of time, energy and financial resources building out a site that we assume will perform well. When we're finished, we set it live, cross our fingers and hope for the best. But guess what? Optimal performance comes through data-driven optimizations. 

When we reach the continuous improvement phase, our launch pad site is live and we're collecting user data. Now it's time to make optimizations.

The first step in the optimization process is to plan. What is the metric we want to improve? What ideas do we have to improve it and which of those ideas will make the most impact?

Next, we'll build. Let's implement this idea and test it out on the site, almost like an experiment. Step 3 is key in optimization: What did we learn from this test? What happened? We analyze data to determine what worked or didn't work and to gain a deeper understanding of how to help our audience.

Lastly, we'll share learnings about our audience and customers with other parts of the team, whether it's marketing, sales or service. By sharing our learnings the entire team can make adjustments for peak performance.

Convinced? Let us help you take the risk and uncertainty out of website design by implementing a smart growth strategy that leads to a successful website for your company.

CMS Platform Expertise

Our team is well-versed in developing in a variety of CMS platforms, although most of our clients are utilizing HubSpot or the WordPress CMS. We do custom theme design for almost any CMS platform, implementing the latest HTML/CSS code, responsive frameworks, and a mobile-first approach.