B2B Conversion Rate Optimization Agency

Conversion Rate Optimization

Websites are never a ‘set it and forget it’ asset. They need to change over time, not only to keep current with design trends, patterns and accessibility standards, but also to continuously improve the conversion rates that reflect business goals. 

Statistically, only 25% of changes to websites result in a positive change in user engagement. But with a Conversion Rate Optimization program, we can increase this percentage. Through optimization practices, we can learn about our users. These learnings result in small incremental improvements which, over time, exponentially increase the conversions that align with business goals.

Our Process

Understand the Field

Creating the Strategy

Conducting Research

Designing a Test

Validating Hypothesis

Growth

Understand the Field

Understand the Field

This first step is to dig deep into the field to understand the competitive landscape and how others have been doing things before.

Understanding the Field 2

 

Creating the Strategy

Creating the Strategy

What are our goals? The initial phase of a CRO program should always begin with a strategy meeting to set our goals.

Creating the Strategy 2

 

Conducting Research

Conducting Research

Determining hypotheses of experiments should be done after doing some research, both quantitative as well as qualitative, to find out the user needs.

Conducting Research 2

 

Designing a Test

Designing a Test

With an hypothesis based on research insights, it is time to design a test.

Designing a Test 2

 

Validating Hypothesis

Validating Hypothesis (or not)

The power of our CRO program lies in the findings of our tests.

Validating the Hypothesis

 

Growth

Growth

From each test, whether it was successful or not, we learn something about the user. This is where the growth is; we take these learnings and combine with more research to then create new tests.

Growth

 

Expected Results of Conversion Rate Optimization

  • Increased rate of form submissions (demo requests or content downloads) on pages we are optimizing/testing
  • Increased rate of engagement on pages where we are looking to increase time on site 
  • Increased quality of leads on demo request and content download pages
  • Validated decisions and minimized risk when making changes to your website
  • Understanding your users better
  • Insights to create new services/products based on user information

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