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Strategy & Insights
We set you up for success with campaigns and marketing plans grounded in a deep understanding of your ideal customer and our particular in-house approach to keyword research and reporting.
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ICPs and Buyer Personas
Understand and segment your ideal customer profiles and buyer personas to create stronger marketing campaigns.
Journey Mapping
Discover your customers’ stories from first engagement through to close.
Content Strategy
Align your content to your brand with voice & tone guides and quarterly content roadmaps.
ABM Strategy
Build an account-based marketing approach to converting your ideal buyers.
ABM Meets Account-Based Selling
Our partnership with MarketLauncher brings you the best of both worlds.
Creative & Branding
Both content and design play an essential role in the buyer journey and your company’s growth. We thrive on projects that challenge our creativity as we tell your brand story.
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Branding & Messaging
Our branding toolbox comprises a number of services, such as: Naming and brand development, Voice & Tone Guidance, Messaging & Positioning, Logo Design, Brand Guidelines & Playbooks, Templates, and Launch promotion.
Creative Campaign Execution
Our team will partner with you to activate your brand across all digital touchpoints. We will bring the campaign vision to life through channels like paid media, email, organic social, direct mail, events and more.
Trade Show & Event Services
We can assist in supporting your event design execution, promotion, and engagement strategy. From conceptualization to execution, we provide end-to-end solutions that cater to your unique requirements and marketing goals.
Marketing & Sales Collateral Design
Let Beacon elevate your brand with a cohesive experience across all platforms. Our skilled designers will refresh your collateral, combining creativity and strategy for a lasting impact. We offer customized packages, from presentation templates to business cards, tailored to your unique needs, including bespoke redesign options.
Performance Marketing
In most cases, your ideal audience can be found and reached online, and people are likely searching for you or your services right now. We offer full-funnel campaigns that expand your reach and nurture prospects.
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Paid Media Strategy
Develop a unique media plan to reach your target audience at each stage of the funnel by taking a platform agnostic approach.
Paid Search Advertising
Stay at the top of search results and capture quality traffic with branded and non-branded paid search campaigns.
Paid Social Advertising
Reach your audience on LinkedIn, Facebook, Instagram, Twitter, Reddit, and emerging social platforms with a paid social strategy aligned to your target audience, industry and goals.
Programmatic Ad Buying
Broaden your reach with our strategic approach to digital channel and audience selection.
Content Strategy & SEO
Both content and design play an essential role in the buyer journey and your company’s growth. We thrive on projects that challenge our creativity as we tell your brand story.
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Content Strategy
Content is the cornerstone of an effective marketing plan. We plan, create, and promote content that propels the buyer journey, drives search traffic, supports paid media efforts, and builds thought leadership and brand awareness.
Content Writing
We produce expert-level, search-optimized content that showcases your company’s unique perspective in the market, reaches your audience, and stands out from the crowd.
Organic Social Strategy & Management
We identify the best organic social channels to reach and engage your target audience, define your approach, and establish KPIs. O
On-Page SEO
Improve the content you already have for faster results. We'll prioritize the right pages and identify the highest intent keywords to help move you to page 1.
Web UX, Design & Dev
We specialize in creating high-converting, search-optimized sites for B2B businesses and are well-versed in developing in a HubSpot CMS Hub & Wordpress.
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Website Redesigns
Our approach blends UX, design, and development in a cohesive way to ensure each step of the process is informed and structured for both design and functionality.
UX Audits, Research & Strategy
Our UX team performs audits of your existing site, conducts research through stakeholder and user interviews, and assesses the competitive landscape to map out the core structure of your website.
Conversion Rate Optimization
Our team applies data-driven learning and analysis to testing strategies and optimizations that result in streamlined buyer journeys and stronger ROI.
Theme Development
Our development team builds WordPress and HubSpot CMS Themes from scratch adhering to best practices and latest technologies to deliver lightweight, flexible and scalable frameworks.
Custom Lead Gen Tool Development
From a simple ROI calculator to database-driven sales configuration tools. Storing these data points in your CRM provides your sales team with valuable insights when they engage leads.
Landing Page Builds
We’ll first assess your current framework to create a seamless integration with your existing backend and provide added functionality to make your webpage easier to manage.
Marketing Technology & Data
The right tools make all the difference and can help you on the way to becoming a more efficient marketing team. We’re experts in platforms like HubSpot, Marketo, Salesforce, Drift, and more.
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Marketing Technology Audit
We review your existing marketing and sales technology platforms and provide recommendations for improvement as well as any additional tools for optimal success.
HubSpot Implementation
Make your sales vision come to life with a successful HubSpot Sales, Marketing or CMS Hub setup, from data importing to permissioning and team training.
Marketing Automation
Reach and nurture leads, prospects, and customers with emails, content and offers tailored to their interests to drive more conversions and deals for your team.
Chatbot Implementation
Enhance the customer journey with chatbot workflows customized to meet the needs of individual web visitors.
Dashboards & Reports
Understand what's working & what's not. We create custom solutions in Google Data Studio for realtime analysis.
PR & Strategic Communications
Our team specializes in creating a synergy between various marketing channels, leveraging PR as a key element to amplify your brand's voice across multiple platforms.
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Strategy & Advisory
We’ll work with you to define the business challenge you need to address and develop a communications strategy and plan to meet your goals.
Media Relations & Thought Leadership
Tailored for B2B companies operating in cybersecurity, SaaS, and professional services, we provide a strategic approach to amplify your presence across the media landscape.
Product Launches
We offer support for the introduction of a new product or service, including crafting a strategic plan for the launch, offering advice on the best timing, identifying media opportunities, and finding opportunities to get reviews from experts and influencers.
Brand Announcements
Our team will create content, organic social media posts, and employee advocacy messages to highlight announcements aimed at generating enthusiasm and elevating the visibility of your brand.
Industry Leadership Program
Our team will develop a program to pursue speaking engagements and industry awards to enhance brand recognition and build brand credibility.
Communications Training
Our Communications training packages can be customized to fit the needs of your executive team.