We’re Editors, Writers, and Journalists

Our content writers are masters at transforming complex ideas into engaging, actionable content that supports your overall marketing goals. Our backgrounds in cyber, fintech, GRC, and SaaS allow us to speak your audience’s language and meet business influencers and decision-makers where they are.

We research, interview subject matter experts from your team, research some more, and determine the unique angle that will make your content stand out.

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The 4 Pillars of B2B Content Writing — the Beacon Way What Are Content Clusters? Tips on How You Can Leverage Them to Grow Traffic

The Process

Planning

Research

Write

Review + Revisions

Publish

Planning

Content Planning

Review the strategy outlined in your content roadmap and create a project brief.

Research

Research + SME Interviews

Connect with your industry experts and dive head-first into topic research.

Write

Draft + Optimize Content

Develop your content with an angle that’s unique to your company and optimize it for search engine results.

Review + Revisions

Review and Revisions

Your opportunity to digest our work and provide feedback to bring it over the finish line. We take your feedback and revise and update the draft to deliver the final product.

Publish

Publish

Adapt written content to the look and feel of your website — and hit “publish.”

Building Your Plan

Our team of writers, editors, and journalists specializes in collaborating with you to create compelling content for technical industries and audiences.

Blog Posts
Blog content description
Standard blog posts are typically 600-800 words. Standard blogs aim to:
  • Drive organic search traffic
  • Increase keyword rankings
  • Provide educational content to your target audiences and build brand awareness
  • Maintain a consistent publishing schedule of fresh content on your website
Thought Leadership Articles
Thought Leadership Articles content description
Thought leadership articles are typically 800-1000 words and include an interview with your SME to shape the direction of the article. Thought leadership blogs aim to:
  • Establish a subject matter expert (SME) at your company as the voice of your brand
  • Provide a new opinion, new research, or a new solution to a problem that resonates with your audience
Thought Leadership Videos
Used at the top of the funnel, thought leadership videos are educational and help position your company and brand as an authority within your space. Depending on the subject matter and the distribution channel, these videos can vary in length. While short videos can be more engaging on social media, some topics may require a deeper dive.
Thought leadership videos are typically 30 Seconds- 1:30 in length and include a combination of remote recording and motion graphics. These videos aim to:
  • Establish a subject matter expert (SME) at your company as the voice of your brand
    Support the content produced in thought leadership articles in a visual format
  • Gain traction and reach on organic social channels
Pillar Blogs
Pillar Blogs
Pillar blogs are typically 3000+ words with stock images and can also include custom graphics to highlight research data, quotes, and more. Pillar blogs aim to:
  • Provide a comprehensive overview of a topic at the core of your business to build authority and to answer all the questions a reader might have on a subject
  • Increase search traffic and improve keyword rankings
Ebooks
Ebooks are typically 3-5 pages in length and are highly visual designed PDFs. Ebooks aim to:
Ebooks are typically 3-5 pages in length and are highly visual designed PDFs. Ebooks aim to:
  • Visually explain or introduce a topic or concept
  • Provide ideas for how to use your company’s products or services in response to specific painpoints
  • Include an interview with a subject matter expert at your company
  • Serve as gated content — placed behind a form — as a website or paid media lead generation tactic
White Papers
White papers are typically up to 5,000 words and include a professionally designed PDF or slideshow format of the content. White papers aim to:
White papers are typically up to 5,000 words and include a professionally designed PDF or slideshow format of the content. White papers aim to:
  • Tell the story of a particular trend, problem, or solution within your industry
  • Include valuable insights based on research and owned or accessible industry data
  • Include interviews with subject matter experts at your company
  • Serve as gated content — placed behind a form — as a website or paid media lead generation tactic
Content Optimizations
Content optimizations aim to:
Content optimizations aim to:
  • Improve search traffic and keyword rankings
  • Give strong existing content a refresh and republish it to reach new eyes
Case Studies
Case studies are typically a 3-5 page PDF document following your brand styles. Case studies aim to:
Case studies are typically a 3-5 page PDF document following your brand styles. Case studies aim to:
  • Paint the picture of a challenge a client was facing, a description of the work you performed, and the outcomes delivered by your product or service
  • Serve as a critical touchpoint in the buyer journey, allowing future customers to see and understand your solution

Ready to Get Started?

View our retainer packages or contact us for a custom quote for inbound marketing services!

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