B2B Brand Identity and Logo Design

1. Design Brief and Research

Before we can understand your brand, we need to understand you. Over the course of 2 work sessions, we’ll work through your likes and dislikes, the competitive space, and all of the possibilities. We’ll ask a lot of questions and listen hard. We’ll develop an initial design brief to both inform and ultimately support creative development throughout the life of the project.

2. Creative Development

This is the fun part, developing the system: Logos, typefaces, colors, textures and patterns. And lock-ups. And mock-ups. Looking at context from the very beginning is clutch, because while coming up with a singular, ruling mark is our specialty, you never want a hero to go alone. They need armor and discipline in order to succeed, which will be the full visual language surrounding the logo. This may include illustration or unique icon sets, opportunities for animation. It all depends on the direction we want to go.

At the 2 week mark, we’ll show you at least 5 different design directions. If none of the work meets the mark, we’ll go back to the drawing board and present 2-3 new ideas within a week.

By the end of our 4-week creative development process, a direction should be selected as the winning mark, so that application of the logo and identity work can begin, whether that's a new website design, brochures, or office signage.

3. Approval

A brand has been born. You choose the winning direction and we will provide original designs for up to 3 standard collateral applications: business cards, digital letterhead (or similar template) and a simple print announcement piece. Interested in other design work? No problem. As the identity work wraps up, we can work from a menu of collateral options to make the brand launch as visually impactful as possible.

4. Final Files and Brand Guidelines

Once we’ve gotten you out on the road, we’ll create a solid road map of how to keep you sailing straight: multiple versions of your logo in a wide array of sizes and types for usage across all mediums, all typefaces and hierarchy, color recipes and more. We also set you up with your own password-protected client portal, so that files and relevant info are easy to grab for all pertinent players and partners.