B2B Content Marketing Strategy [High-Converting & Search-Optimized]

Content Strategy that Drives Results

Content is the cornerstone of an effective marketing plan. Our team of content strategists plans, creates, and promotes content that builds brand awareness, establishes thought leadership, increases audience trust, and supports the buyer’s journey. Our knowledge of cyber, fintech, GRC, and SaaS means we speak your audience’s language.

Our content strategists take into account industry trends, SEO best practices, competitor research, your audience’s needs, challenges, and goals and combine that with great writing to develop a roadmap for content marketing success.

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Inbound Marketing Examples to Inspire Your Next Marketing Campaign 32 Enviable Inbound Marketing Campaigns

Content Discovery Call

Your dedicated content strategist will meet with you regularly to discuss upcoming content initiatives, SEO strategy, and overall marketing goals to inform the creation of a content roadmap.

Roadmap Creation

Your content strategist will lay out a plan for upcoming blog posts, gated content, video, and more, accompanied by keyword research, target personas, and a content promotion plan. We’ll create a monthly roadmap for the first three months as we get to know you and your team, then move into quarterly content planning.

Presentation

Your content strategist will present the content roadmap on a dedicated strategy call. We’ll talk through the topic and goal of each content piece, look at the SEO strategy behind each, and discuss ideas.

Execution

Beacon Digital’s team of writers, editors, and journalists will get to work creating the content once the roadmap has your seal of approval. We’ll review materials you provide, conduct background research, and conduct subject matter expert interviews to create compelling and engaging content for your audience.

Reporting

Every month, our team will dive into reporting to give you insight into how your content is performing, including tracking SEO rankings, keywords, and the success of content optimization work we performed in the previous months.

Blog Posts

Expert-driven article that requires deeper technical knowledge or research

Standard blog posts are typically 600-800 words. Standard blogs aim to:

Drive organic search traffic
Increase keyword rankings
Provide educational content to your target audiences and build brand awareness
Maintain a consistent publishing schedule of fresh content on your website

Thought Leadership Articles

Builds the presence of a key individual thought leader at your company

Thought leadership articles are typically 800-1000 words and include an interview with your SME to shape the direction of the article. Thought leadership blogs aim to:

Establish a subject matter expert (SME) at your company as the voice of your brand
Provide a new opinion, new research, or a new solution to a problem that resonates with your audience

Thought Leadership Videos

Used at the top of the funnel, thought leadership videos are educational and help position your company and brand as an authority within your space. Depending on the subject matter and the distribution channel, these videos can vary in length. While short videos can be more engaging on social media, some topics may require a deeper dive.

Thought leadership videos are typically 30 Seconds- 1:30 in length and include a combination of remote recording and motion graphics. These videos aim to:

Establish a subject matter expert (SME) at your company as the voice of your brand
Support the content produced in thought leadership articles in a visual format
Gain traction and reach on organic social channels

Pillar Blogs

Long-form, un-gated content

Pillar blogs are typically 3000+ words with stock images and can also include custom graphics to highlight research data, quotes, and more. Pillar blogs aim to:

Provide a comprehensive overview of a topic at the core of your business to build authority and to answer all the questions a reader might have on a subject
Increase search traffic and improve keyword rankings

Ebooks

Ebooks are typically 3-5 pages in length and are highly visual designed PDFs.

Ebooks aim to:

Visually explain or introduce a topic or concept
Provide ideas for how to use your company’s products or services in response to specific painpoints
Include an interview with a subject matter expert at your company
Serve as gated content — placed behind a form — as a website or paid media lead generation tactic

White Papers

White papers are typically up to 5,000 words and include a professionally designed PDF or slideshow format of the content.

White papers aim to:

Tell the story of a particular trend, problem, or solution within your industry
Include valuable insights based on research and owned or accessible industry data
Include interviews with subject matter experts at your company
Serve as gated content — placed behind a form — as a website or paid media lead generation tactic

Content Optimizations

Identify the potential changes for search ranking improvements

Content optimizations aim to:

Improve search traffic and keyword rankings
Give strong existing content a refresh and republish it to reach new eyes

Case Studies

Case studies are typically a 3-5 page PDF document following your brand styles.

Case studies aim to:

Paint the picture of a challenge a client was facing, a description of the work you performed, and the outcomes delivered by your product or service
Serve as a critical touchpoint in the buyer journey, allowing future customers to see and understand your solution

Ready to Get Started?

View our retainer packages or contact us for a custom quote for inbound marketing services!

B2B Content Marketing Strategy

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