Marketing and sales alignment is crucial for your B2B business.
If you’re a B2B marketer, it means the target customer for your company’s product or service is another business rather than an individual consumer — so by definition, B2B marketing should be focused on acquiring accounts, rather than individual contacts. Because of this, B2B marketing is inextricably linked to Account-Based Marketing (ABM) and Account-Based Selling (ABS) strategies. We're here to help you bring account-based marketing and account-based selling together to get better and more qualified leads faster.
The marketing and sales collaboration you've been looking for is here.
The highly experienced teams at MarketLauncher and Beacon Digital Marketing specialize in launching and accelerating growth for high-tech firms. Together, our teams will help you:
- Identify the total addressable market.
- Create relevant thought leadership.
- Serve highly targeted awareness ads.
- Deliver personalized sales follow-ups.
- Book more qualified meetings.
Our Partnership with MarketLauncher
If you’re looking for the best possible results, it’s a good idea to implement Account-Based Marketing and Account-Based Selling programs together. Why? Alignment between your teams helps ensure that the strategy is implemented effectively and efficiently — and you’re all on the same page about who owns which accounts, which leads and why.
Drive Revenue with the Most Sought-After B2B Marketing + Sales Leaders
WHITNEY PARKER MITCHELL, ceo + founder, beacon digital marketing
Whitney is a natural leader with a knack for creating something out of nothing. She’s held senior marketing leadership roles at Kroll, Cycling Sports Group, and Brazen Technologies where she’s launched dozens of products and services, recruited and mentored teams, built and managed tech stacks, and developed the mission, vision, brand identity and lead gen programs from the ground up.
Whitney hails from the land of blue turf as a Boise State University alumna, and has earned an MBA and Master’s in International Relations from Syracuse University.
Growing a multi-million dollar consulting agency like Beacon Digital from one to 50+ requires persistent focus and a positive mindset. Whitney loves to bring joy to others’ lives through a team culture that includes the occasional home-baked goods and office dogs like her own mini-Aussie, Huckleberry. Whitney’s experience doing literally every job Beacon offers, from graphic designer to operations to web developer means she’s not afraid to roll up her sleeves and dig in when it comes to helping Beacon’s clients build the future of business.
Lara Stewart Triozzi, ceo + founder, marketlauncher
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As the CEO of MarketLauncher, Lara Triozzi might better be described as the Chief Inspiration Officer. She is the visionary who gets clients and ML team members excited about what can be and then finds ways to make it happen.
Lara is an energetic entrepreneur who thrives on making an impact. There were early signs of her tenacity when she formally pitched her parents on the ROI of her college choice, Southwestern University in Georgetown, Texas.
Lara describes herself as tenacious and dedicated. Her team at ML calls her visionary, insightful, smart, savvy and strategic. But what really makes Lara tick, and what powers ML, is focusing on the success of the clients. Lara’s self-described favorite part of her job is seeing the impact ML has on its clients on a daily basis. The seamless collaboration between the ML team and its various clients is something that has become a hallmark of the firm.
