PR & Communications Strategy Services

Integrating PR with Your Full Digital Strategy

Our commitment to transparency, speed of execution, and delivering uniquely effective results sets us apart from conventional agencies. We offer a one-stop solution for all your marketing and public relations needs, unified under one collaborative team.

More information Read about the launch of our PR & Strategic Communications Practice

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Discovery Call

Your dedicated strategist will meet with you to discuss your company's goals and the overall aims of your marketing and communications programs. This discussion is focused on comprehending the current situation and pinpointing what is necessary for your strategy.

Audits and Interviews

Your strategist will conduct interviews with up to 5 internal stakeholders and arrange for audits of your existing and previous Communications & PR plans and efforts.

Identify Areas for Opportunity

Your strategist will provide you with an overview of your existing and previous media coverage, and competitor media coverage, to benchmark our efforts against and identify areas for opportunity

Crafting your Corporate Story

Led by your strategist, Beacon Digital’s team of writers, editors, and journalists will get to work creating your corporate story.

Media Strategy & Thought Leadership Plan

We will deliver an overarching strategic approach to your company’s communications efforts. An initial plan will be delivered at the beginning of an engagement, followed by quarterly strategic check-ins.

Communications Strategy & Planning

Define the business challenge to address and develop a communications strategy

Interviews with up to 5 internal stakeholders
Audits of your existing and previous Communications & PR plans and efforts
An overview of your existing and previous media coverage, competitor media coverage, to benchmark our efforts against and identify areas for opportunity
Crafting your corporate story
Awards program
Media strategy & thought leadership content plan

Change Communications Strategy

The speed of business means that change is inevitable.

Ensuring that your employees, customers, vendors and other important people are aware of and prepared to support change as it happens is critical to keeping them engaged and business moving smoothly. We’ll help you figure out who needs to know that change is coming, what they need to know and the best way to tell them. Whether the change is acquisition, leadership, staffing, or business strategy related, our team can help with the following:

Strategy & planning
Timeline for execution
Key messaging
Internal and external talking points
Supporting documents such as a press release and FAQs

Recruitment Brand Strategy

Our recruitment brand strategy services elevate your talent acquisition efforts to attract top-tier candidates.

Developing and communicating a recruitment brand strategy ensures that every touchpoint with prospective employees communicates how your company is a great place to work. Our initial strategy phase can include:

Workshop with key internal stakeholders
Persona development
Messaging and voice & tone for recruitment communications
Strategy for leveraging award opportunities, online recruiting events, and social platforms like Glassdoor, LinkedIn, Instagram, TikTok, and YouTube
Developing employer brand guidelines
Creating core assets for recruitment communications such as: landing pages, videos, podcast, awards submissions, and other digital assets*

Employee Communications Strategy

Are your employees getting the information they need to help them do their jobs?

We’ll help you figure out what you need to say to employees, when and how to help them get the information they need to do their jobs. An employee communications strategy includes:

Auditing your existing employee communications efforts
Information gathering, including up to five internal stakeholders and building and launching an employee survey
Developing a rollout and ongoing plan for an employee communications that details messaging, cadence, content types, platforms, timelines, and owners
Building foundational assets for employee communications which can include, intranet, social media channel setup, email newsletter templates, organic social media templates

Communications Training

As the media landscape changes, so does how we handle what used to be known as “media training.”

Now, spokespeople need to prepare for so much more than the traditional broadcast or print interview, including things like Twitter, Facebook, Google Hangouts, Webinars and other forms of communication that your strategy may call for.

Our Communications Training packages can be customized to fit the needs of your team Executive team and typically include:

Two half-day (4-hour) on-site or virtual sessions with up to 5 Executives
Mock interviews with customized scenarios tailored to each executive’s role
Access to training materials, resources, and additional support materials

Sessions are customized for your organization’s specific needs but can focus on areas like:

Tailoring key messages and ensuring consistency
Developing a media presence across digital channels
Honing interview techniques
Handling crisis communications

PR & Communications Strategy & Advisory Services

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Integrating PR with Your Full Digital Strategy

The Process

Successful communication starts and ends with strategy that supports business needs. We’ll work with you to define the business challenge you need to address and develop a communications strategy and plan to meet your goals.

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