1. WE RESEARCH KEYWORDS, BUYERS, AND COMPETITORS TO BUILD TARGET AUDIENCES
All paid search campaigns must start with understanding who we are trying to reach. What do they care about, what language appeals to them, and what challenges are they trying to solve? We research your service offerings and how your current customers found you. Utilizing research platforms, we segment out potential keywords based on search intent and volume. We place tracking pixels on your website from the platforms on which we advertise to help us gather more details about your current audience.
2. WE CREATE YOUR PAID SEARCH CAMPAIGN STRUCTURE
Our initial campaigns for new advertisers include both branded and non-branded campaigns. Branded ad campaigns help ensure that search result pages (SERPs) that include your company and product name always show an ad so you are capturing that traffic. It would be a huge loss to miss out on people trying to find you with your company name if you are not yet (or not consistently) showing on Page 1 for your branded keywords.
Our certified Google Ads team will then focus on building non-branded campaigns around your key services and products, generally for people ready to make a purchase or looking for a vendor. We help our clients write multiple variations of ad copy, calls-to-action, build custom landing pages for ad campaigns, and track results systematically, week over week.
3. WE MANAGE AND OPTIMIZE CAMPAIGNS DAILY TO IMPROVE PERFORMANCE
Our team systematically tracks the performance of paid advertising campaigns to stay within budget and make continual improvements to weed out keywords, ad creative, ad scheduling, device or traffic that isn’t driving the desired results. Consistent monitoring is critical to get you the most out of your ad spend -- large or small.
