How to navigate the right time to invest in digital marketing in the lifecycle of your company
As a marketing leader of a growth-mode company, it’s up to you to make or provide guidance on important business decisions, particularly around digital marketing. You’re expected to know if and when hiring an outside agency makes sense, to decide what you should be spending on marketing, and how best to use digital marketing to capture leads or drive brand awareness.
But let’s face it. You don’t always feel like you have the best, most up-to-date information to make strategic choices, or have a mastery of every marketing discipline in a rapidly transforming industry that is now highly data-driven and technical.
What if you had a clear roadmap to reach your marketing goals? What if you knew when and where to invest to bring in the clients or customers that matter for you based on the lifecycle of your company? What if you could feel more confident talking to your company’s senior leadership about KPIs and appropriate marketing tactics to reach their immediate business objectives for 2022?
CEO and Founder of Beacon Digital Marketing hosted a webinar to take the guesswork out of executing on and investing in digital marketing. Based on experience in advising and executing strategies for more than 150 B2B companies in B2B SaaS, fintech, and cybersecurity, she will share the strategies that deliver results.
Watch the webinar on demand.
By accessing this webinar, you’ll come away feeling confident about:
- What your digital marketing needs are right now and how to invest in them.
- Finding the right types of agencies that match the needs of your company.
- How to use digital marketing to bring in the best leads for your company.
- What digital marketing tactics are best for awareness and brand building.
- What you should be spending on different types of digital marketing tactics.
- Whether to invest in a full-time, in-house digital marketing team member, or outsource.
Speaker
Whitney Parker Mitchell
CEO + Founder, Beacon Digital Marketing
Led by Beacon’s CEO and Founder Whitney Parker Mitchell, this webinar gives you the no-nonsense information you need now to maximize your marketing efforts.
Whitney grew Beacon from 1 employee to 50 in just 5 years, and she’s as confident creating big-picture strategy as she is executing the technical details of marketing. Named among the 40 Inspiring Women in Marketing by Kapost, she’s also held senior marketing leadership roles at Kroll, Cycling Sports Group, and Brazen Technologies where she’s launched dozens of products and services, recruited and mentored teams, built and managed tech stacks, and developed the mission, vision, brand identity, and lead gen programs from the ground up.
Let Whitney share her expertise so you can feel confident about the time and money you put into digital marketing. (If you're lucky, you may also meet her adorable mini-Aussie, Huckleberry.)