Leveraging the client's existing logo and color palette, Beacon Digital's creative team developed an abbreviated style guide to guide the creation of new sales materials and brand collateral. Applying this newly developed style guide helped our client establish and maintain a unique look and feel.
Using the look and feel developed for the sales materials, Beacon Digital continued to build new assets for core content offers, such as ebooks and case studies, and then adapted the look and feel for paid social ads on Facebook and Google Display. The impact of this technology company’s branding revamp was felt by customers and prospects alike.
Whether your B2B SaaS branding needs an overhaul or you're trying to consolidate newly acquired companies into a fresh brand identity, we can make the process more manageable!