Director of Performance Marketing
Jessica Bannon
What She Does Best
Jessica Bannon is the Director of Performance Marketing at Beacon Digital Marketing, where she masterfully blends her skills in marketing, data analysis, and creative to design ROAS-optimized paid media campaigns. With over five years of focused experience in B2B marketing, Jess excels at full-funnel strategy: integrating paid search & paid social to work in tandem.
As a globally-minded professional, Jess thrives at the intersection of data and creativity. She can take gigabytes of raw data or back-of-the-napkin ideas and convert them into an actionable strategy designed to achieve a positive ROI. Her approach to challenges is proactive and optimistic, with a strong focus on strategic orchestration, actionable data insights, and innovative problem-solving.
Jess’ professional journey included roles in finance and creative before narrowing in on a marketing specialization. In previous agency roles including Senior Strategist, Associate Director of Paid Media, and Digital Marketing Lead, she managed a diverse portfolio of clients. At Beacon Digital, Jess’ multifaceted expertise and innovative strategies ensure that clients receive top-tier paid media management, emphasizing measurable results and substantial growth.
Origin Story
Jess's path to becoming a digital marketing expert is marked by significant roles and innovative achievements . Her agency experience ranges from start-ups to major international players, enabling her to learn from some of the best minds in the industry. She provides unique insights and perspectives from working across industries and teams around the world; whether that’s from her experience as a skipper for Sail Canada, a musical theater actor, or an MBA graduate. She is always on the lookout for opportunities to learn more and add to her rolodex of transferable skills.
When not optimizing campaigns, you can find Jessica:
- Painting in both digital and traditional formats
- Making spreadsheets for just about anything
Certifications
- LinkedIn, Marketing
- Meta, Meta Blueprint Certification
- Google, Google Ads
Top Skills
- B2B Lead Generation
- Paid Search & Social Strategy
- Problem Solving
- Transparent Communication
