Marketing Consultant
Jessica Olivera
What She Does Best
Jessica is a trailblazing global marketing leader renowned for crafting impactful integrated marketing campaigns across financial services, fintech, and the ever-evolving landscape of web3. Her career, encompassing roles at Citibank, Mastercard, Gemini, and as a fractional CMO, has been defined by leveraging data, technology, and emotional intelligence as guiding principles.
Origin Story
Jessica began her marketing career in the financial services industry because she wanted to understand and disrupt the industry. She initially created marketing materials in four languages for an international insurance company. She then transitioned to B2B marketing for wealth management institutions. Driven by her passion for financial inclusion, she joined a not-for-profit microfinance company that provided cell phones to facilitate payments for underserved communities.
She then spent ten years at Citibank in the consumer banking business, developing brand, experiential, acquisition, and engagement campaigns. Her curiosity about the payments sector led her to MasterCard, where she implemented go-to-market strategies across five global regions. While at MasterCard, Jessica gained insights into fintech and blockchain technology, and since has been helping companies implement branding, go-to-market, and integrated marketing strategies that impact the entire marketing funnel.
In every role, Jessica brings ingenuity, and curiosity, and infuses her work with a passion for driving positive change.
Beyond the office, Jessica finds solace in exploration, indulging her wanderlust to uncover new horizons, and finding balance through her yoga practice.
Certifications
- LinkedIn, Advertising
Top Skills
- Content Development
- Search Engine Optimization
- Search Engine Marketing
- Marketing and Content Strategy
- Branding
- B2B Lead Generation
Follow Along
Little Known Facts
Jessica has lived in 5 countries and speaks 4 languages fluently. Early in her career, as a side hustle, Jessica worked as a wedding planner specializing in large (300 - 2,000 people) weddings where she leveraged her communication, interpersonal, and problem-solving skills.
