CEO + Founder
Whitney Mitchell
With a career that spans across the vibrant intersections of cybersecurity, fintech, and digital marketing, Whitney stands as a testament to what it means to be a leader in today's fast-evolving technology landscape. As the CEO + Founder of Beacon Digital Marketing, Whitney has not only spearheaded the agency's growth from a one-person startup to a powerhouse team of over 20 full-time professionals, but has also cemented its reputation as a strategic marketing partner in the cybersecurity and fintech industries.
Whitney's academic journey began at Boise State University, leading her to pursue advanced degrees at Syracuse University, where she delved deep into national security and counterterrorism for her Master's in International Relations. This foundation set the stage for her four-year tenure in Washington, DC, within the national security think tank community, where she played a pivotal role with teams shaping policy recommendations on critical issues like cyber terrorism.
Her expertise was further honed at Syracuse University, collaborating with an interdisciplinary team to launch the institution's first online professional master's degree in Cyber Security Policy. This initiative underscored her commitment to advancing cybersecurity education and awareness, a theme that continued through her leadership at Kroll. There, Whitney led the branding and marketing strategy for the newly established Cyber Security practice, laying the groundwork for what would become a significant aspect of her career.
At Beacon Digital, Whitney's influence has been profound, advising nearly 100 cybersecurity businesses on marketing strategy, branding, and lead generation. Her work in the fintech sector is equally impressive, providing strategic marketing guidance to numerous B2B fintech and regulatory technology businesses who help banks and corporations, among other things, comply with increasingly complex legal regimes around terrorist financing, money laundering and anti-bribery and corruption.
An active member of NYC Fintech Women and Fintech is Femme, Whitney is dedicated to elevating women in leadership roles within the fintech community. Her achievements have not gone unnoticed, with Beacon Digital's inclusion in the Inc 5000 list of America's fastest-growing private companies in 2022 and 2023, and her receipt of the 'CUSE50 Alumni Entrepreneur Award in 2023. Additionally, Beacon Digital Marketing was honored as "Marketing Agency of the Year" in 2023 by Cyber Security Marketing Society, the leading organization of marketing and revenue leaders in cyber security.
Whitney's approachable leadership style is characterized by her belief in the power of team culture, demonstrated through her commitment to a fully-remote workforce with the occasional all-staff retreats and in-person gatherings. Her hands-on experience in every role at Beacon, from graphic designer to web developer, showcases her willingness to dive into the trenches alongside her team to deliver exceptional results for their clients.
Beyond the office, Whitney's passion for life shines through her hobbies, from cycling to downhill skiing. Yet, it's her unwavering dedication to bridging the gap between marketing and the rapidly evolving worlds of fintech and cybersecurity that truly defines her professional journey. As an executive member of Pavilion, she continues to forge meaningful connections and teach new skills, embodying the spirit of a lifelong learner committed to the future of business.
When she’s not in the office, you’ll find Whitney:
- Hiking with her Mini Aussie, Huckleberry
- Taking a pottery class
- Cruising the neighborhood on her electric Vespa
- Sipping a Chianti with friends
- Hitting the ski slopes in Sun Valley
Certifications
- Salesforce.com, Certified Administrator
- HubSpot, Certified Content Marketer
- HubSpot, Certified Email Marketing Consultant
- HubSpot, Certified Growth-Driven Design
- HubSpot, Certified Inbound Marketing Consultant
- BrightEdge, Certified SEO Consultant
- HubSpot, Certified Agency Partner
- HubSpot, Certified COS Designer
- Google, Certified Google Analytics Partner
- Salesforce.com, Certified Pardot Marketing Consultant
Top Skills
- Digital Advertising
- Email Marketing
- Marketing Strategy
- Search Engine Optimization
- Social Media Marketing
- Website Design & User Experience
Follow Along
Little Known Facts
Whitney is a fair-weather skier, a casual cyclist, a wine-enthusiast, and a rusty French speaker. Her mini Aussie, Huckleberry, is an all-weather hiker, a frisbee-enthusiast, and a burgeoning agility champion.
