Director, Paid Media
Chris Frisch
What He Does Best
Chris is a seasoned digital marketing professional specializing in developing and executing comprehensive paid media strategies. With over a decade of experience, Chris has led successful campaigns across various platforms, driving significant results for clients ranging from small businesses to major organizations like Nasdaq, American Express, and NYU. His expertise in data analytics, automation, and innovative approaches consistently optimizes campaign performance to achieve and exceed client goals.
Before joining Beacon, Chris was the Growth Marketing Manager at Airdev, where he spearheaded AI-powered ad copy optimization and managed custom dashboards in Google Analytics. His innovative approach led to significant improvements in click-through rates, cost per click, and lead generation. Chris's career also includes pivotal roles at 2TON and Levatas, where he managed substantial budgets, optimized sales funnels, and implemented multi-touch attribution projects. His proficiency spans various platforms, including Google Ads, LinkedIn, and Facebook, HubSpot, Google Data Studio, and Tableau.
Origin Story
Chris began his career in marketing with a Bachelor of Science in Marketing & Finance, initially focusing on traditional marketing. However, his interest quickly shifted towards digital, leading him to start as a Digital Marketing Manager. At Airdev, he transformed ad performance with AI-powered optimization and advanced analytics. His tenure at 2TON and Levatas saw him mastering budget management and sales funnel optimization, always pushing the boundaries of what's possible in digital marketing.
His career has been marked by a commitment to leveraging data-driven strategies and advanced targeting techniques. Over the years, Chris has become known for his ability to implement effective marketing solutions that deliver measurable results, extensively collaborating with SEO and data analytics teams to enhance overall campaign performance.
Certifications
- Google, Google Ads
- Google, Ads Display
- Google, Ads Measurement
- Google, Search Ads
- Google, Ads Video
- Google, Ads Shopping
- Google, Google Analytics 360 Suite (Analytics, Display & Video, Search Ads) Certifications
- Google, Google Campaign Manager
- Google, Advanced Analytics
- Google, Analytics for Power Users
- Google, Google Tag Manager
- HubSpot, Marketing Software Certified
- HubSpot, HubSpot CMS for Marketers
- Microsoft, Microsoft Advertising Search Certification
Top Skills
- Paid Media Strategy
- Data Analytics
- Campaign Optimization
- Conversion Rate Optimization (CRO)
- Marketing Automation
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