Content Strategist
Kelly Carroll
What She Does Best
Kelly Carroll is a jack-of-all-trades communications strategist helping companies tell their story. With nearly 20 years of experience, she has worked on campaigns at every level for a wide range of brands, building strategies that maximize ROI and make a lasting impact.
At Beacon Digital Marketing, Kelly supports our content team with content analysis and strategic planning, enhancing companies’ strengths and devising ways to improve gaps with content that best connects to their audiences. A former reporter and social media producer, she also brings hands-on content production expertise to each project.
Origin Story
Kelly realized her talent for compelling writing early on, and has integrated it into every phase of her career. After earning her degree in English from Boston College (where she also served as head manager of the men's basketball team), Kelly studied journalism at Boston University and worked in local news for several years before transitioning to higher education communications. From 2012-2017, Kelly worked in the Office of Communications and Public Affairs at Columbia Law School, playing a key role in building the school’s new brand identity, which included a new website content management system and the launch of new social media platforms and strategies. During this time, Kelly also pursued a master's degree in Columbia's Sports Management Program, leading to a role in sports communications at Manhattan College, where she oversaw all digital communications, led media relations strategies for her assigned teams, and supported the school's ESPN broadcast initiatives.
Most recently, Kelly served as Director of Content and Media at DREAM, a youth-serving nonprofit organization in New York City. There, she developed and led content strategies in support of the organization’s public relations, partnerships, recruitment, and fundraising goals.
Top Skills
- Content Development
- Copy Editing
- Content Marketing
- Content & Editorial Strategy
- Search Engine Optimization
