Sr. Content Strategist
Kyle Leach
What He Does Best
Kyle Leach, our Senior Content Strategist, is a master storyteller and digital marketing expert with a knack for crafting compelling narratives and optimizing content for maximum impact. With a diverse background that spans sports, higher education, and B2B marketing, Kyle brings a unique perspective to the Beacon Digital Marketing team.
At Beacon Digital Marketing, Kyle leads the content strategy for our most prominent clients, expertly managing content planning, reporting, and editing of long-form content pieces. His deep understanding of B2B SaaS allows him to develop editorial content calendars that support the audience’s buyer journey and the client’s search goals. He works closely with our SEO team to build content strategies rooted in keyword research and performance data, optimizing content topics to drive organic search traffic.
Kyle's expertise extends beyond just writing and strategy. He's also a skilled videographer, with a keen eye for creating engaging visual content that resonates with audiences. And when it comes to social media, Kyle's got it covered, managing digital and social content channels with a deep understanding of the best content practices on each platform.
Origin Story
Kyle's journey has taken him from the basketball courts of the University of Rochester, where he earned his bachelor's degree in political science, to the hallowed halls of the S.I. Newhouse School of Public Communications at Syracuse University, where he honed his skills in magazine, newspaper, and online journalism. Along the way, he's worked with iconic sports franchises, award-winning media publications, and even the National Collegiate Athletic Association (NCAA), where he led the production of a wide array of marketing, explainer, and profile videos.
When not behind a keyboard, you can find Kyle:
- Traveling the world, always ready for his next adventure
- Enjoying a day outdoors with his kids
- Crushing a karaoke performance of Bohemian Rhapsody
Certifications
- AMA, Digital Marketing Certificate
- HubSpot, Inbound Certified
- Udemy, Google Search Console Certificate
Top Skills
- Brand Awareness
- Content Marketing
- Copywriting
- Emotional Storytelling
- Video Strategy
- Video Production
Follow Along
Little Known Facts
At the start of the century, Kyle was certified to operate a forklift and a pallet jack. And he taught a vinyl fence building workshop.
