Senior MarTech Consultant
Liz Koch
Origin Story
Liz Koch is an accomplished marketing leader with a proven track record in driving revenue growth and demand generation with an emphasis on SaaS startups. With experience in start-up environments and established organizations alike, she excels at developing comprehensive marketing functions and unifying sales and marketing teams to achieve shared goals. Liz influences significant change and maturation within marketing teams as a senior-level Hubspot consultant with intimate and certified knowledge of the platform.
Liz has optimized cutting-edge technology for pipeline mapping and ROI analysis, built and managed talented marketing teams, and implemented cost-saving MarTech stacks. She has crafted growth strategies that significantly drove MQLs, SQLs, and reduced CPLs. Her collaborative approach ensured alignment across cross-functional teams, enhancing the effectiveness of multi-channel campaigns.
